There are millions of types of people in this world but their decision making and buying process can be summed up into 4 primary categories:
- The spontaneous purchase – I love it, I want it, I am buying it.
- The ones who need a push – I like it, but…
- The quick examiner – I really like this lets see what information there is online about this.
- The indecisive researcher – I really like this and everything I read says it is perfect for me, but…
At evol Marketing we know our job is to drive them to your website or place of business, so that you and your sales staff can turn them into paying customers! By using the appropriate strategy for each type of person evol Marketing can successfully convert them into a customer, so all your business needs to do is close the sale. The Basics No mater what type of decision making process a potential customer has they need to find your business. The most effective ways of doing this are internet marketing (SEO, PPC and mobile marketing), tv and radio (including online radio). This is the point where they find out or hear about your business. For this example lets say you sell widgets and your advertisement is offering them for 50% off!
- Some of the spontaneous purchasers go online to your website and purchase some of your widgets.
- Even some of the ones who need a push purchase some cause the special was just the push they needed.
- The quick examiners read a few good reviews and find some helpful information in the learning section of your website and buy a few too!
- now you are left with a few each group and the indecisive researchers, who for this example have not bought any widgets.
Remarketing and Social Media Marketing We can use a few techniques to make sure that they don’t forget about your widgets. By having a presence on social media websites and using remarketing properly you can remind potential customers that would otherwise be lost about your widgets. You can even give them more information about them. “Did you know that acme widgets are eco friendly and safe to have around babies and pets?” This was just the push the potential customers needed and they go and purchase 2 widgets each!!