Imagine getting 12 new prospective clients from your internet marketing. They may not all use you but they are yours to win as clients. The first thing they are going to see is your website. This is your earliest chance to convert them into clients! Unfortunately, these 12 prospects need a bit more convincing before they will become clients of your business. 11 of the prospects decided to shop around a bit more. During their shopping experience all 11 of the prospects come across Acme Acres (your top competitor). Unfortunately for you, Acme Acres have managed Google AdWords as part of their Evol Internet Marketing package, making it easy for your prospects to find Acme Acres website. 3 prospects that visited Acme Acres website, which was redesigned by Evol Marketing to increase conversions, were converted into clients – almost instantly. Not to worry, they only intercepted 3 of your prospects.
A week later you find out that due to remarketing 4 more prospects were reminded about Acme Acres and they also were converted into new clients by Acme Acres. At this point you are left wondering, “Am I going to ever win a client or is this Acme Acres Company going to intercept them every time?” That very same day you get a call from 2 of the other prospects and they schedule meetings with you to learn more about your company for the very next day!!!
The Next day your first prospect shows up for their meeting and while waiting in the lobby they are start playing on their phone. I am not sure what game they are playing but they are having a good time – more fun than anyone should have while waiting in a lobby. Three minutes later you go out and greet them and spend an hour telling them all about your business. They seem very interested. Your second appointment shows up just as you are finishing up your meeting and you spend an hour with them as well. After the meeting you are very excited. It seems like you are going to be able to close two new deals today!!! Unfortunately, the first person saw a mobile ad on the game they were playing for Acme Acres and after the meeting they visit their website and decide to use them instead. Wait, there is good news too. The second meeting went so well that later on that day they decide to use your company!!! Yippee you won! Finally things are starting go your way.
Social Media Madness
There are still 3 prospect left. It is time to get a few more wins. You call all three of them only to find out that they all saw ads for Acme Acres on Facebook and have decided to go with Acme Acres already.
Why did they choose you?
So how did you win the 1 prospect? Was it luck, skill, good marketing? None of the above! They were a BNI referral and never shopped around.
What did it take for Acme Acres to steal your prospects?
11 clicks on your google AdWords PPC ads
7 clicks on your remarketing ads
1 mobile ad on an app
2 social media posts
2 clicks on social media PPC ads
That is just 22 clicks/interceptions.
With a record of 1 win and 11 loses you must feel rather diminished. We understand, you probably feel like Jay Cutler after his recent loss to the Packers. Well don’t worry, because Acme Acres is not a real business and Jay Cutler is not our quarterback. What you need is a professional internet marketing company. Let us help you grow your business; instead of letting your competition intercepting your prospects – we will intercept their prospects for you!