There are many ways to turn online prospects into customers from ongoing re marketing to social network marketing, but today our focus will be on converting a client once they are on your website.
Make IT Clear
No matter what you are selling you need to make it clear to the consumer that you offer that particular product. Just cause you like the idea of being fancy and artistic doesn’t mean it will be a good consumer experience online, functionality maters. When a consumer gets to your website make sure they can find what they want very quickly.
Make IT Easy
For this example lets focus on service industry businesses. most of the time you need to get the customer to fill out a form so you can manually give them a quote either in person or after you have reviewed the given information. So make it easy to find the form that you want them to fill out.
Make IT Fast
For most online consumers they want things much faster than the ones that are willing to call you and leave a message. The online consumer wants a response fast. The faster you respond the better and please remember a standard email reply isn’t a reply, you should respond within 1-2 hours at the very longest, we recommend a response within 5 minutes to let them know you are working on their case and will have everything to them within 20-30 minutes.
Make IT Beautiful
Your website is your first impression to for most online consumers. Make a statement online by having a website that says something, that they will remember, that will make them want to tell people about and most important one that will make them want to work with your company.