Showing up on Bing is NOT The Same Thing as Google
Bing, Yahoo and Google are the most popular search engines hands down. Data shows that of the big three Yahoo had the least amount of desktop searches with 12%,
bing came in second with 20% of desktop searches and Google came in first as expected with 64% of the desktop searches. Conversely google Has about 95% of the mobile searches. In addition, over 50% of all searches are done on mobile devices per Google.
So why are these numbers so important?
If we do a little math we can quickly see that Google actually has 79.5% of all of the searches (desktop + mobile searches) while yahoo has about 6% and Bing has about 10%. Now many of you are probably smart enough to ask yourself the next question, are mobile searches as important as desktop searches? The answer is that mobile searches are more important to businesses. Mobile Search results are more important cause mobile users have a higher conversion rate than desktop users.
By reviewing the times of day that consumers are using different devices you can adjust your online advertising to the appropriate devices types to either reach more customers or get a higher ROI. As you can see it is no longer okay to not have a responsive mobile-friendly website that your customers can view easily and quickly on their mobile devices and their desktop computers. This is becoming even more important from an SEO Madison (Search Engine Optimization) standpoint at the start of 2017 when the big changes in Google’s ranking equation are going to make it not just important to have a mobile-friendly website, but essential..
Key Take Aways:
- Focus on showing up on the first page of Google – showing up on yahoo or bing is great but if you are not showing up on Google it really means nothing cause you are missing almost 80% of the searches.
- Must have a mobile-friendly or responsive website not only for your customers to easily navigate but also to show up better on Google!
- leverage your ads to target consumers usage to increase either your ROI or to increase targeted traffic to your site.