As a local business owner, you may feel there’s little point investing time and money in your Google presence. Actually Google itself and the shopping public recognize the value of local businesses. That means you don’t have to worry about competing against large corporations to get your local business in front of local consumers. 46% of all Google searches are looking for local information.
Watch this video from Google, about how to connect with local customers online.
The Internet is Today’s Phonebook
Online search engines, Facebook, and the major online directories are today’s digital phone books. Potential customers look online on their phones, computers, and tablets to find local businesses to eat at, buy products at, and order services from. Evol Marketing will not only make sure that you are listed in over 57 of the top directories online, we also make sure your business is listed on Facebook, Google My Business, and the major search engines.
Want your business to be listed in Siri? We make sure our clients are listed there too!
Evol Marketing will list your business in the major online yellow page websites. Therefore you can cancel your phone book ads, saving you $1200 or more a month!
Today over 53% of all searches are done on phones. And that number is only increasing as new phone users are upgrading to smartphones. Google even recently felt it so important that websites that are not mobile friendly will not show up as well in search results. On average people in the US are using their phones online for over 2.9 hours a day.
Google Maps now has more than a billion users and people visit 1.5 billion destinations based on their Google searches.
- Local map searches account for nearly a 1/3 of all mobile searches.
- Local map searches have grown 50% faster than overall mobile searches in the past year.
The First Page Of Google
Did you know that 75% of people never scroll past the first page of search engines? That means your business most likely will not be found if its not on the first page of Google. But that doesn’t mean you have to spend your entire budget to pay to get to the top. Local SEO is a powerful way to reach customers within a specific town, county, state or beyond.
Keyword research is one of the most important SEO tactics that can be performed for a business. By researching your market’s keyword demand, we can learn which terms and phrases to target with SEO. As a result, we also learn more about your customers as a whole. Conducting keyword analysis is a crucial component of search engine optimization. The goal is to make sure there is not a disconnect between the keywords on your site’s web pages and the keywords your target audience is typing into the search engines.
Evol Marketing will target multiple keywords for your business to get it to show up on the first page of a Google search. We use various search terms and keywords, not just your business name. We also will try to target additional phrases that have lower search volumes, but we will focus our targeting on the keywords that bring in the most searches.
You will receive these monthly reports of everything we do, so that you will see where every marketing dollar is going. The reports will include the productivity of your Google Ads campaign, weekly Facebook posts, and local SEO results. They will also include any maintenance tasks that have been completed.