Why Market on Facebook?
How much time are you on Facebook each day? Do you want your business to have more likes, better posts or even video posts? Do you want to have an ad running on Facebook that actually converts?
Facebook is by far the largest social media company. Currently, they have over 2.23 Billion active monthly users. 1.15 billion of those are daily active users on mobile devices. 76% of all women and 66% of all men in the world have a Facebook account. What does this mean for your business? It means that a great percentage of your customers and potential customers are actively using Facebook. So how do you connect with them? At Evol Marketing we use a few different tools:
- Boosts and ads
- Facebook in-marketing
- Daily image and text posts
Daily Facebook Posts
Staying in front of your customers and prospects is important, but generating new prospects is just as important. We create daily Facebook Marketing posts. These posts will be Image and text posts, video or article links. We will regularly, but not every time, mention a product or promotion that your business is offering. Research has shown that Facebook users get tired of advertisement after advertisement. They want to know who you are – We help you tell your story.
Facebook & Instagram Boosts or Ads
When running ads for our clients we have two options, boosting a post or creating an ad. These ads can be slideshows, images, text or a combination. There are many targeting methods and we will help you discover who your target market is.
What Is Microtargeting?
Microtargeting is a marketing strategy that capitalizes on the consumer’s demographic, psychographic, geographic, and behavioral data to predict his or her buying behavior, interests, opinions, and influence that behavior with the help of a hyper-targeted advertising strategy.
Different customers have different opinions, interests, and different motivational triggers. The objective of microtargeting is to use this consumer data along with predictive analytics and design a more profitable holistic marketing campaign which is personalized for each consumer.
You will receive these monthly reports of everything we do, so that you will see where every marketing dollar is going. The reports will include the productivity of your Google Ads campaign, weekly Facebook posts, and local SEO results. They will also include any maintenance tasks that have been completed.