Facebook, undoubtedly the largest of them all is used for entertainment by most users. When you want to know what is going on with your friends, tell your friends something or share something with your friends this is where you go! The primary use for the great majority of users is personal use. The user isn’t there to decide who to buy their next car from or to fill out a 30 page survey. The great majority of users are on Facebook for fun!
Ask your self these questions:
- How can you make talking about your business fun or entertaining? In most cases the answer means doing something embarrassing (but still appropriate).
- Could I have a competition that is personally interesting to my target market?
- Can I offer interesting information to people about something?
- What else do you think may entertain your target market?
Write down your answers these are the types of posts you should be posting regularly and of course the occasional coupon or discount for everyone who has liked your business online (no more than once a month).
Action Items
At the very least your business should have a business page on Facebook and do the following activities:
- setup your business page on Facebook
- add content once a week, either a post, link, photo, article…
- add an image or video once a month
Don’t continually post things on Facebook all day long. We all have had that annoying telemarketer that won’t stop calling. You don’t want your customers to think of you that way and remove you on Facebook.