Your Ads On The Top of The Search Results
Online search engines are today’s digital phone books. Potential customers search online on their phones, computers and tablets to find local businesses to eat at, buy products at and order services from. Evol Marketing will make sure that sponsored ads are showing up where we strategically want it to, getting you the highest ROI for your ad budget.
If you are paying for online marketing with the major online yellow page you will want to cancel that service. We can usually drive in 3 – 5 times as many targeted prospects with the same budget.
Show Up For 100's of Search Terms
Evol Marketing will target multiple keywords for your business to get it to show up on the first page of Google as many times and for multiple keywords and search terms not just your business name. We will also try to target additional phrases that have lower search volumes and we will focus our targeting on the keywords that bring in the most searches.
Mobile Search Ads
Today over 53% of all searches are done on mobile phones and that number is only increasing as new mobile phone users are upgrading to smartphones. Google even recently felt it so important that websites that are not mobile friendly will not show up as well as a properly designed responsive site in search results. On average People in the US are using their phones online for over 2.8 hours a day.
Keyword research is one of the single most important PPC tactics that can be performed for a business. By researching your market’s keyword demand, we can not only learn which terms and phrases to target with your PPC Ads, but we also learn more about your customers as a whole. Conducting a keyword analysis is a crucial component of PPC Management. The goal is to make sure there is not a disconnect between the keywords used in your ads and the search terms your target audience is typing into the search engines.
Remarketing (Search+ & Remarketing)
Have you ever visited a website and then started to see ads for that same business everywhere online? It is called remarketing. We will add some code to your website and create a special campaign that targets past visitors of your site only. This is really effective when you sell a product or service online, because many online consumers will research products and services prior to buying online or in person. Your business will not be forgotten.
Google allows us to target customers by age, gender, time of day, search terms and many more targeting methods.
Google network Ads (Search+)
Google has a network of websites and apps that have signed up to have ads placed on them like Pandora, Accuweather, CNN, Huffington Post, other news apps, many major game apps and thousands more. We can get your ad in front of their users with all of the same targeting methods we can use on your search ads and more!
Do you only want to reach customers in a specific area? Not a problem! We can target by radius, zip codes, cities, counties and even regions or countries.
Pay Per Click
Pay Per Click, Google Adwords and Sponsored Ads all work the same way in most instances. You place a maximum bid, this is the maximum amount you are willing to pay for your ad to show up. Google looks at several other items and places them all into an equation to find your ad position in real time, for a particular search term you are trying to show up for, and places your ad in that position. You only pay if someone clicks on your ad. What you actually pay depends on what the ad below yours Max Cost per click is, plus the other items in the equation to either discount or increase that cost. At the most basic level, assuming the only difference is the max cost per click, you will pay one cent more than their max cost per click.