Today over 53% of all searches are done on phones and that number is only increasing as new phone users are upgrading to smart phones. Google even recently felt it so important that websites that are not mobile friendly will not show up as well in search results. On average people in the US are using their phones online for over 2.9 hours a day.
Google Maps now has more than a billion users and people visit 1.5 billion destinations based on their Google searches.
- Local map searches account for nearly a 1/3 of all mobile searches.
- Local map searches have grown 50% faster than overall mobile searches in the past year.