What is video integration?
Video integration is the term used with websites that use videos to convey a message, sell a product or service, or instruct a user on how to do something. There are several forms of integrating videos. You can use silent videos that play in the background while text or a logo is overlaid in front to make a statement. These can be used as a page header or as the background of a row or column. Popup videos are another way to present information to your website videos. They can be triggered by clickable text or a button, or even when a specific page loads. With today’s fast website speeds it is now safe to have multiple videos on any single page.
Video Headers & Backgrounds
It is becoming more frequent to visit a website and have a video playing in the background as soon as the page loads. There is also little to no wait time for the page to load, as websites are much faster these days. Imagine a roofing company that displays their logo and a few lines of text while a video of workers shingling a roof is playing in the background, without audio of course. While it is completely fine to allow audio to be played along with a video, it is considered to be a best practice to have background videos play without audio after a page loads. You can always allow a visitor the option to hear the audio.
How Do Videos Boost SEO?
Apart from providing enhanced organic visibility, videos have been found to boost on-page engagement, which is a powerful rankings factor. The main reason why video is a good idea for your business is its impact. The direct effect of video content essentially builds the foundation of your online presence and therefore increases SEO rankings. The end result of this? Better engagement, conversion and hence, greater revenue.
Plus, mobile optimization becomes a part of video optimization directly. It is the primary focus of most developers and business owners as the largest consumption of video happens on a mobile device.
Strong Brand Personality
Visibility matters a lot today. It is the age of fighting for prominence amidst tough competitors. But you can’t stand out in the strife if you are not unique. To be distinctive you need to establish a strong brand personality. Adding videos to your website describes your character to your target audience. Embedded videos are a great way of displaying your company culture in a more appealing and modern way. Your visitors would understand your business persona and decide how you are different than others within the industry. They can easily relate to what you are trying to convey and build a long-lasting emotional connection with you.
Entertains Potential Customers
Adding videos to your homepage is the best way to engage your audience with your brand. A Website with video backgrounds serves a two-way purpose; first, it is informative and second, it is entertaining. This type of website has the quality of captivating your audience both actively and passively. This lets your target audience gets fully involved with your brand. Thus they spend more time on your site and actively participate with your value proposition and call to action.
Credibility and Trustworthiness
The best use of video on website is to increase your brand credibility and promote trustworthiness. Focus on creating an interactive video website, set up a live streaming event and ask your customers to participate, let them ask questions about the services/products and explain to them how your product/service can solve their problems. These steps can be quite beneficial because it will turn skeptical buyers to rely on your brand above others.
Videos Double Lead Conversion
The primary goal of creating a website is to drive traffic and find potential customers, and videos on your small business website does it for you. Incorporating videos on your website would display your value to the potential customers and further encourage them to take specific buying actions. Homepage videos are a great way to get people to regularly visit your website because they simplify the product benefits and communicate those to the audience in an exciting, attractive and interesting way.
Convey Your Message Instantly
Website visitors tend to skim through a site that presents information textually. In fact, most of the time they miss important messages you might have tried to convey, causing your purpose to not be achieved and you continuously lose prospective customers. If you want your website visitors to digest every bit of information you share, introducing videos can make it faster than information they read. Videos are undoubtedly an excellent complement to your copy and will strengthen your message overall.
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