25 important things customers want to know about a local business
Basics & Logistics
- What you offer: Clear description of products/services.
- Pricing: Transparent pricing or price ranges.
- Location: Exact address and service area.
- Hours of operation: When are you open?
- Contact information: Phone number, email, website.
- Availability: Do you have what I need in stock/when can I book?
- Payment methods: Cash, card, online payments, etc.
- Parking/Accessibility: Is there parking, wheelchair access, etc.?
Reputation & Trust
- Reviews and ratings: What are other customers saying?
- Testimonials: Positive feedback from past clients.
- Experience/Expertise: How long have you been in business?
- Credentials/Certifications: Do you have relevant qualifications?
- Community involvement: Are you involved in local events?
- Guarantees/Warranties: Do you stand behind your products/services?
Customer Experience
- Customer service: How do you treat your customers?
- Personalized service: Do you cater to individual needs?
- Responsiveness: How quickly do you respond to inquiries?
- Problem-solving: How do you handle complaints or issues?
- Communication: Do you keep customers informed?
Online Presence
- Website quality: Is your website easy to navigate and informative?
- Social media activity: Are you active and engaging online?
- Online booking/ordering: Can I book appointments or order online?
Other Important Factors
- Quality of work: Do you deliver high-quality products/services?
- Value for money: Do you offer a fair price for the quality you provide?
- Supporting local: By choosing you, am I supporting my community?
By ensuring your business provides this information clearly and accessibly, you can build trust with potential customers and encourage them to choose your business.
