WE BUILT A POWERFUL, PURPOSE-DRIVEN FUNDRAISING PLATFORM FROM THE GROUND UP

When 100 Extraordinary Women (100EW) approached us, their goal was more than simply launching a donation website. They needed a digital platform designed around community, trust, storytelling, and seamless giving. Through close partnership, Evol Marketing delivered a full digital experience tailored to amplify mission, drive donations, and elevate nonprofit impact.

Discuss Your Project

Key Objectives of the Project

  1. Craft a mission-driven digital identity — Build a brand and site experience that reflects empowerment, credibility, and connection.
  2. Enable seamless fundraising & campaign management — Develop workflows so nonprofits and donors can interact simply and securely.
  3. Optimize for conversion, trust, and storytelling — Make it intuitive for visitors to discover causes, donate, and share.
  4. Ensure scalability and ease of maintenance — Use a flexible CMS framework that can grow with new campaigns and features.
  5. Support nonprofit clients with backend tools & dashboards — Give campaign organizers control over reporting, donor lists, and updates.

The Services We Provided

Discovery & Strategy

  • We began with in-depth stakeholder interviews to understand 100EW’s vision, core audience (donors, nonprofit partners, campaign organizers), and existing pain points.
  • Competitive and landscape research: how do top-tier giving platforms present campaigns? What’s the donor psychology?
  • Information architecture planning: mapping user flows (donors → browse causes → donate; nonprofit → launch campaign) and defining content priorities (stories, FAQs, success stories, campaign pages).

Brand & Visual Identity

  • Logo, typography, and color palette rooted in trust, warmth, and community.
  • Design of custom iconography and visual assets reinforcing the idea of collective giving, empowerment, and connectedness.
  • Brand style guidelines to ensure consistency across future campaign landing pages and marketing materials.

Website Design & Development

  • Custom WordPress (or headless + WP backend) build, with a front end optimized for performance, accessibility, and mobile responsiveness.
  • Page templates: home, causes (listing and individual cause pages), campaign builder pages, success stories, about / team, FAQ, donation flows, login / account pages.
  • Donation engine integration (Stripe or equivalent) with secure, PCI-compliant transaction handling, SSL, and data safeguards.
  • Campaign setup wizard: for nonprofit partners to create, edit, preview, and publish their own campaigns via an easy backend UI.
  • Dashboard & reporting modules: giving campaign owners real-time stats, donor lists, goal tracking, and export options.
  • Content management tools and training for internal 100EW team to manage pages, images, and updates.

Conversion & Trust Enhancements

  • Clear calls to action (e.g. “Donate,” “Start a Campaign”) placed strategically in navigation and throughout pages.
  • Trust signals: SSL, lock icon, security notices, data privacy, and clean design to reduce friction. (The live site notes: “Our website is secured with an SSL Certification … transactions are processed securely by Stripe.”)
  • Social proof through success stories, nonprofit case highlights, statistics (e.g. amount raised, number of campaigns) prominently displayed.
  • Streamlined donation journey: minimize steps, prefill when possible, allow group or honor giving, recurring gifts, etc.
  • Accessibility enhancements (alt text, headings, readable fonts) and responsive layout across devices.

Results

A cohesive digital brand that aligns with 100EW’s mission and presents credibility at first glance.
Intuitive user journey for both donors and nonprofit campaign organizers, minimizing friction in giving.
Scalable backend system built to support new campaigns, integrate new features, and evolve over time.
Stronger storytelling and social proof via success stories, featured causes, and impact metrics.
Increased donor confidence with secure, well-designed payment flows and transparent presentation.
Operational empowerment: 100EW’s team can manage content, campaigns, and donor insights without developer dependency.

The Impact

100 Extraordinary Women now has a digital foundation that truly matches its purpose — connecting extraordinary women to extraordinary causes.

At Evol Marketing, we’re proud to have brought that vision to life with a platform that empowers giving, storytelling, and connection.

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Search Engine Booster

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