ELEVATING EXECUTIVE BRANDING THROUGH STRATEGY, DESIGN, AND CONVERSION-DRIVEN UX

When CEO Resume Writer approached Evol Marketing, their goal was clear: to create an online experience worthy of the high-impact executives they serve.

As one of the leading firms specializing in resume and career branding for C-suite and board-level professionals, CEO Resume Writer needed more than a simple website. They needed a platform that communicated credibility, elegance, and strategic value — while guiding users toward clear next steps in their engagement journey.

Discuss Your Project

Key Objectives of the Project

  1. Establish digital authority — Reflect the prestige and professionalism of the CEO Resume Writer brand.
  2. Clarify complex service offerings — Present multi-tiered packages (executive resumes, LinkedIn, board materials, and coaching) in a clear, digestible way.
  3. Streamline conversions — Design intuitive user paths from information to consultation booking.
  4. Create a scalable, high-performance site — Build a flexible CMS architecture optimized for growth and SEO.
  5. Elevate trust through design and content — Use storytelling, credentials, and client success proof to reinforce credibility.

The Services We Provided

Discovery & Strategy

  • Every great site begins with understanding — and this project started with deep listening.
  • We worked closely with the CEO Resume Writer leadership team to clarify their mission, core differentiators, and audience psychology. Their clients are executives — discerning professionals who value expertise, privacy, and results.
  • We mapped the user journey from first impression to conversion, emphasizing ease of navigation, transparency, and strong visual trust cues.
  • The result: a site architecture designed to feel effortless, authoritative, and aspirational.

Brand & Visual Identity

  • We translated CEO Resume Writer’s personal-brand-focused service into a digital identity that radiates confidence.
  • Our design team developed a minimalist aesthetic: clean typography, calm yet assertive color palette, and photography that emphasizes leadership and professionalism.
  • Every design element was intentional — white space for calm, sharp lines for precision, and subtle motion to convey modernity without distraction.
  • Together, these elements formed a visual voice that feels distinctly “executive” — strong, refined, and self-assured.

Website Design & Development

We built the new CEOResumeWriter.com on a custom WordPress framework, engineered for both flexibility and performance.

  • Dynamic Service Modules: Custom templates for service categories and tiered packages (Executive, Board, LinkedIn, Coaching, etc.).
  • Conversion Optimization: Strategically placed CTAs (“Book a Consultation,” “Get Started”) designed to flow naturally within the page narrative.
  • Social Proof & Trust Sections: Client testimonials, awards, and press mentions woven throughout.
  • Fully Responsive Layout: Optimized for seamless performance across desktop, tablet, and mobile.

Security and performance were priorities — SSL encryption, caching, image optimization, and minimal plugin architecture kept the site lightweight and secure.

Content Structure & Conversion Flow

We collaborated with the CEO Resume Writer team to refine messaging hierarchy and tone. Each page is structured to:

  1. Introduce authority (awards, credibility, results).
  2. Clarify services (what’s offered, why it matters).
  3. Show proof (success stories, testimonials, certifications).
  4. Invite action (consultation, inquiry, or purchase).

The result is a guided experience where the user never feels “sold to”. Instead, they feel advised, respected, and compelled to engage.

Results

Refined digital identity aligning with executive-level expectations.
Simplified service navigation leading to more direct inquiries and higher engagement.
Enhanced trust through consistent visual and verbal messaging.
Scalable infrastructure enabling future growth, new service pages, and SEO expansion.
Improved conversions driven by streamlined consultation booking flows.
Operational empowerment: CEO Resume Writer’s team can manage content, articles, and client feedback without developer dependency.

The Impact

100 Extraordinary Women now has a digital foundation that truly matches its purpose — connecting extraordinary women to extraordinary causes.

At Evol Marketing, we’re proud to have brought that vision to life with a platform that empowers giving, storytelling, and connection.

Drive Traffic to Your Website

Search Engine Booster

Will your website show up? Let us help you make your business appear on the first page of Google. Our system integrates multiple systems and an API that boosts your business’s ranking on Google!

Paid Priority Positioning

With a professionally managed and optimized Google Ads campaign tailored to your business’s products and services, we implement a variety of ad strategies, including remarketing, which consistently delivers the highest return on investment (ROI).

Stay in The Conversation

Collaborate directly with our team to manage and publish your social media content across Facebook, Instagram, and Google My Business. We take your stories, images, and video clips, customize them, post them, and boost their reach!

All marketing clients will have their websites connected to Google Analytics. If you would like additional reporting, please let us know and we can discuss your options.