100’s of Search Terms

Evol Marketing will target multiple keywords for your business. Your business will show up on the first page of Google as many times and for multiple keywords and search terms, not just your business name. We will target additional phrases that have lower search volumes. And we will focus our targeting on the keywords that bring in the most searches.

Keyword Research

Keyword research is one of the single most important PPC (Pay per Click) tactics that can be performed for a business. By researching your market’s keyword demand, we can not only learn which terms and phrases to target with your PPC Ads, but we also learn more about your customers as a whole. Conducting a keyword analysis is a crucial component of Google Ads Management. The goal is to make sure there is not a disconnect between the keywords used in your ads and the search terms your target audience is typing into the search engines.

Mobile Search Ads

Today over 63% of all searches are done on mobile phones. And that number is only increasing as new mobile phone users are upgrading to smartphones. Google even recently felt it so important that websites that are not mobile friendly will not show up as well as a properly designed responsive site in search results. On average people in the US are using their phones online for over 4.5 hours a day.

Sponsored Digital Ads on Google search results, and on the Google network of websites and apps, can drive in tons of new business if done properly. Combined with SEO, Sponsored Digital Ads can produce returns over 10:1 on your marketing dollars. 64% of people say they’ve been influenced to buy something by watching a video online. 52% of buying decisions can be traced back to Facebook. People spend enough time online, it could be considered their second job.

Online is where the people are. To reach them as a small business, you need to be there, generating brand awareness, increasing leads and making sales. That’s why digital advertising is so important.

Google Network Ads

Google has a network of websites and apps that have signed up to have digital ads placed on them like Pandora, Accuweather, CNN, Huffington Post, other news apps, many major game apps and thousands more. We can get your digital ad in front of their users with all of the same targeting methods we use and more!

Remarketing

Have you ever visited a website and then started seeing digital ads for that same business everywhere online?  It is called remarketing. We will add code to your website and create a special campaign that targets past visitors of your site only. This is really effective when you sell a product or service online, because many online consumers will research products and services prior to buying online or in person. Your business will not be forgotten.

Targeting

Google allows us to target customers by age, gender, time of day, search terms and many more targeting methods.

Do you only want to reach customers in a specific area? Not a problem! We can target by radius, zip codes, cities, counties and even regions or countries.

How Pay Per Click Works

Pay Per Click, Google Ads and Sponsored Ads all work the same way in most instances. You place a maximum bid. This is the maximum amount you are willing to pay for your ad to show up. Google looks at several other items and places them all into an equation. This finds your ad position in real time for a particular search term you are trying to show up for. It then places your ad in that position. You only pay if someone clicks on your ad. What you actually pay depends on what the ad below your Max Cost per click is, plus the other items in the equation. As a result, this will either discount or increase that cost. At the most basic level, assuming the only difference is the max cost per click, you will pay one cent more than their max cost per click.