Digital Marketing Services Madison WI

Weighing the Pros and Cons of PPC Targeting 

The Branded Keyword Conundrum: Weighing the Pros and Cons of PPC Targeting  In the dynamic landscape of digital marketing, Pay-Per-Click (PPC) advertising remains a powerful tool for driving targeted traffic to websites. While much emphasis is placed on targeting non-branded keywords to reach new audiences, the strategic use of branded keywords – those containing your…