Why to Avoid Building your Website With a DIY Builder
There are hundreds, probably thousands of website builders out there. The most common are probably SquareSpace, Wix and Shopify. These are great tools for people who only have 25 dollars to spend on their website, with shopify you can even add products and create an Ecoommorece store. The websites are very simple to create and can look nice. Unfortunately that is basically where it ends. There are reasons that the successful business out there have professionally built websites. Today we are going to look at a few of the main reasons your should use a professional website designer.
Getting Found on Google
The first and probably the most important reason is how well your site will rank in the search engines. The website builders tend to be limited on how well they preform from an SEO (search engine optimization) stand point. They have less functionality and potential to ever score well in the search engines for much more than your exact business name. Just having good SEO for your website is a vital factor in the success of a local business. This is really how people find your business today. People do not look in phone books or call directory assistance anymore, they simply search Google for what they want or ask their friends on Facebook who they recommend.
The functionality you can offer to the end user of a DIY site builder is limited. By using a professional web designer like our web designers in Madison, WI, your business will be able to expand the functionality of your website to include functionality like CRM integrations, multiple complex forms, website forms that actually figure out something like an insurance premium, true sliders to show off your products in a cleaner nicer way. There are many more options and functions that can be added to by a professional web designer to a real business website. If you want to know if something can be add to a WordPress website built by Evol Marketing just ask us we are more than happy to help.
Sometimes experience really does matter and when it comes to web design it does. First off lets think logically if you knew how to use a hammer, nails, paint, could lift 50 lbs. and had a few people to help you could build a house right? Well you know the answer to that, but you are probably really smart and thinking well a website isn’t a home, I don’t have to live in it. All of this is very true but the simple fact is that many consumers first impression is of your business is your website, so if it is not giving the consumer a positive impression they might go buy the same product from the next website – there are millions more right there on Google.
Second lets look at driving the online prospect to becoming a client. Without years of experience converting prospects into consumers online you probably will fail. It is these intricacies and many more that make it essential to have a professional be involved in in the building of your website.
Cost of a Professional Website
Ofcourse cost is a big part of anything. but are you truly looking at your cost? Cause I would call the cost of not getting as much business a much bigger cost (10’s of thousands of dollars a year) than the 2-3 thousand dollars your website cost you to have a professional build it and the $300- 500 a month to market it online. Any smart business coach would agree.