Recently Google Announced that they will be moving towards mobile friendly targeting.
What is Google changing?
Google is fully splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web.
Why is Google making this change?
Google is doing this cause they want their results to be as accurate as possible. By maintaining separate index for mobile search and desktop search, Google then be ranking sites with alternate mobile and desktop sites very differently, putting an end to the sort of situation where clicking through from a search result leads to a mobile site that has none of the promised information – though the desktop version does.
What can I do to prepare?
- Request a free mobile friendly test on your website
- Correct Address and phone number. People use mobile websites of shops to set their navigation, for instance. If you want customers to find your store, list your address. If you want people to call you, this is the main call to action on your mobile site. Make it clickable and easy to find.
- A working mobile menu and a search option. It’s nice to add a hamburger menu as it saves space, but please make sure it folds out. Add a search option as a backup for your menu.
- Review your Mobile design Make sure your mobile site is not just your entire website squeezed in that little screen (even responsive sites may need to turn off some content). Toning it down colorwise also helps.
- Make sure that buttons and links are easy to spot and large enough to click.